What does a Head of Marketing do at One Retail Group?

As Head of Marketing at One Retail Group, you will play a pivotal role in shaping the future of our growing portfolio of brands across home appliances, lifestyle, and personal care. This is a hands-on role where you’ll lead the development and execution of marketing strategies that resonate with customers and drive measurable growth across multiple channels, including own websites, third-party marketplaces, and retail partners.

This role is about more than campaigns; it’s about building brands that stand out in competitive markets and using data-driven insights to guide marketing decisions. From driving digital initiatives to strengthening partnerships on platforms like Amazon, your work will directly impact how our brands connect with customers.

As a collaborative leader, you’ll work closely with international teams and suppliers to ensure seamless execution of marketing plans, while fostering creativity and ambition across your team. Your efforts will contribute significantly to the next stage of One Retail Group’s journey as we continue to grow and establish our presence in key markets.

This is a unique opportunity to take ownership of a marketing function within a dynamic and entrepreneurial environment, where your expertise will leave a lasting impact. Based in our London office, you’ll have the chance to influence strategy and make a tangible difference to a company on an exciting trajectory.

Roles & Responsibilities

• Crafting a Global Marketing Strategy:
  Lead the vision, development, and roll-up your sleeves with the execution of a unified marketing strategy for all brands and regions, ensuring alignment with business goals and customer needs.

• Driving Iconic Brand Growth:
  Build and refine unique brand identities that resonate globally, transforming our portfolio into household names synonymous with quality and innovation.

• Owning Performance Marketing:
  Oversee ROI-focused digital efforts, from PPC and SEO to email, affiliates, retail media, app, and social media campaigns, optimised to exceed a global sales forecast.

• Championing Creativity and Storytelling:
  Work closely with our team of designers to produce compelling content and creative campaigns that captivate audiences and drive engagement across every channel. Take the lead in shaping our PR efforts, focusing on increasing brand visibility and building positive public perception as part of our evolving marketing strategy.

• Inspiring and Leading a High-Performing Team:
  Build and nurture a marketing team of 5, including multiple partner agencies, fostering creativity and empowering them to deliver standout results. Existing departments within the team include CRM, Social Media, Google Advertising, Amazon Advertising and Affiliates.

• Harnessing Data to Drive Results:
  Define KPIs and leverage advanced analytics to report on and evaluate performance, identify opportunities, and iterate on success.

• Enhancing Customer Experiences:
  Build strategies to attract, retain, and delight customers, with a focus on CRM and retention initiatives across digital platforms, including our app.

• Collaboration Across the Business:
  Work hand-in-hand with product, sales, and operations teams to deliver seamless customer journeys that drive engagement and loyalty.

• Innovating and Exploring Opportunities:
  Stay ahead of market trends, competitor activity, and emerging technologies, ensuring One Retail Group is always a step ahead.

• Building Strategic Partnerships:
  Forge impactful relationships with agencies, influencers, and global partners to amplify our reach and success.

Our ideal candidate would be someone who...

• 7+ years proven Digital Marketing experience, preferably in the consumer goods and electricals industry
• Proven track record of building and scaling brands, including involvement in early-stage brand development through to market recognition.
• A trailblazing leader with a proven record of scaling consumer-facing brands, ideally in home appliances, lifestyle, or retail.
• A visionary thinker who thrives on balancing strategic foresight with hands-on execution.
• Deep expertise in digital marketing, including PPC, affiliates, SEO, CRM, and social media, with an ability to optimise for maximum ROI.
• A willingness to expand into offline marketing, including print advertising, PR, direct mail, events and more.
• Exceptional communication skills, with a knack for telling stories that inspire and resonate.
• Data-savvy, with experience using analytics to drive informed decisions and continuous improvement.
• Collaborative and adaptable, comfortable working with diverse teams across regions.
• Proficiency with modern marketing tools, CRM systems, and analytics platforms.
• A passionate innovator, always staying ahead of industry trends and finding fresh ways to connect with customers.

One Retail Group

One Retail Group is an international online retailer, brand owner, and marketplace specialist. Our story is humble, growing from a single product launched in 2013, we now own multiple brands in the home appliance, lifestyle and personal care categories. Our future is exciting as we strive to launch onto new platforms and expand our operations even further across the globe.

We work at pace, we learn fast, where necessary we fail fast. This role will provide you with the chance to leave your mark and make a difference to a very exciting company. We’re proud of our collaborative team and continued high standards as we work together to achieve our shared ambitious goals.

Benefits

Apart from working with great people and enjoying a fast-paced, fun, diverse, collaborative, and supportive culture, you’ll also receive:

• Access to our Bupa Healthcare Cash Plan (post probation)
• 33 days of annual leave (inc. UK Bank Holidays).
• Employee discounts on all our brands
• Access to our Cycle to Work scheme via CycleScheme
• Quarterly team socials (recent events include a speedboat trip on the Thames, cocktail making, and roller disco)
• Bagel Tuesdays, and fresh fruit through the week